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The switch to tap water has affected bottled water profit margins

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Posted on April 23rd, 2012 by

The cultural switch from bottled water to reusable water containers has been seen across the United States, popping up on campuses and in national parks. People have begun to find additional value in drinking from the tap, whether using the faucet itself or a filtered water delivery system.

In fact, so many people have begun to forfeit their commitment to bottled water that Nestlé, the world’s biggest food company, has lost market share every year since 2006, Bloomberg News reports. The company owns more than 60 water brands and relies on Western Europe and North America for most of its profit. However, retail sales value fell to approximately 10 percent in 2011 from more than 12 percent seen in 2006, Euromonitor International reports.

Hope Lee, an analyst at Euromonitor International in London, reflected on the point, citing the environmental impact of plastic packaging and energy used in transportation as the leading reasons why shoppers are choosing reusable options, the news source reports.

Consumers are driven by certain social trends, and recently many have found the regular manufacturing and delivery of plastic water bottles and jugs to be costly and damaging to the planet. Purchasing reusable water bottles and point-of-use water coolers are affordable options for the workplace. An innovative ice and water dispenser can be installed in public and private spaces to give people the option to fill their reusable containers.

The experts at Quench make the transition from bottled water to bottleless water coolers a breeze. In under an hour, a business, school or public building can be equipped with point-of-use coolers that tap directly into the structure’s main water supply. The purification system uses ultraviolet light to sanitize drinking water in an efficient and reliable manner, offering consumers an easy way to remain hydrated without breaking the bank or negatively impacting the environment.